Zomato Rebrands to Eternal: New Logo Unveiled

On February 6, Zomato announced its rebranding to 'Eternal,' reflecting its evolution beyond food delivery. Founder Deepinder Goyal shared insights on this strategic change, while the Zomato brand will remain for its food delivery services.

BUSINESSMARKET

Won India Editor

2/7/20252 min read

Introduction to the Rebranding

On February 6, 2023, the Indian food and grocery delivery platform Zomato made headlines by announcing its decision to rebrand itself as 'Eternal.' This significant shift, which includes the adoption of a new logo, is seen as a vital step in the company's evolution. The rebranding follows over two years of internal use of the new name, indicating a long-term strategy behind this transition.

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The Rationale Behind the Change

In a letter to shareholders, founder Deepinder Goyal articulated the reasons behind this bold move. He stated, "We thought of publicly renaming the company when something beyond Zomato became a significant driver of our future." This statement suggests that the company aims to diversify its offerings and reshape its identity in a rapidly changing market landscape. Goyal further confirmed that the board of directors has approved this resolution plan, highlighting the strategic importance of this rebranding.

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Impact on the Brand and Services

Despite the name change, the food delivery business will continue to operate under the recognizable Zomato brand. This dual branding approach will help maintain continuity for customers who rely on the Zomato app for their food and grocery delivery needs. The company aims to balance its fresh identity of 'Eternal' with its established name, ensuring that existing customers do not feel alienated during this transition. This careful management of the transition underscores the company's commitment to its users while allowing it to explore new ventures.

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Eternal's rebranding strategy reflects a broader trend in the business world where companies evolve to meet new market demands. By adopting a name that signifies timelessness, the company positions itself for longevity and resilience in a competitive landscape. This shift could also pave the way for new services and offerings beyond the food delivery sector, further diversifying its business model.

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Conclusion: A New Era for Zomato

The rebranding of Zomato to Eternal signifies more than a mere name change; it represents a strategic pivot designed to enhance the company's future prospects. As the Indian food and grocery delivery market continues to grow, the move positions Eternal to take advantage of emerging opportunities while leveraging its established brand presence. With the dual branding of Zomato and Eternal, the company is poised for innovative growth, ensuring it remains at the forefront of India's dynamic food delivery landscape.